NOAH’s Marketing and Communications strategy utilizes many different tactics to drive patient appointments, donor contributions, and community support. One of our most cost-effective and efficient tools is email marketing.
Between our curated opt-in subscriber lists and custom lists pulled to our specifications by NOAH data experts, we reach over 50,000 unique users with an average of nine bulk email communications each month. Email analytics allow us to track each email’s performance helping the marketing team determine effective content and subject lines. Our average email open rate is 32% which beats the national average of 17-28%.
We are always looking for new ways to reach and engage our email audiences and invite NOAH service lines and providers to assist in curating email content and targeted lists. If you would like to receive our NOAH News emails in your work or personal inbox, please sign-up here!
| Email Type | Frequency | Recipients | Number of Recipients |
|---|---|---|---|
| NOAH News | Every other week | Opt-in NOAH News subscribers (patients, community members, industry professionals, donors, volunteers, employees, etc.) | 47,000 |
| Medicaid Birthday | Monthly | Pediatric medicaid patients from all service lines/clinics and care plan rosters (when available) who have birthdays in the current month. This email reminds patients to schedule well-child checks and dental checkups. | 700 +/- |
| Medicare Birthday | Monthly | Medicare patients from all service lines/clinics and care plan rosters (when available) who have birthdays in the current month. This email reminds patients to schedule annual Medicare wellness visits. | 1,500 +/- |
| Dental Checkup Reminder | Monthly | All patients age 20 or under who had a dental cleaning appointment at NOAH six months ago. Our first dental mailing is pending delivery later this week! | 500 +/- |
| Other Custom Email Lists | As Needed | All SFS, all Medicaid, all specific clinic, all who haven’t been seen in the last year, etc. | 2,000-10,000 |
| The More You NOAH | Quarterly | All Friends of NOAH donors and volunteers. | 300 |
| Other Friends of NOAH Emails | As Needed | All Friends of NOAH donors and volunteers. Requests for volunteers, funding, major announcements, etc. | 300 |
| The Beat | Weekly | All NOAH employees and board members. | 475 +/- |
