In the first quarter of 2025, NOAH’s Marketing team laid the groundwork for one of our most impactful years yet. From driving over 3,300 appointment requests through our updated website to reaching more than 3 million screens with our targeted ad campaigns, our efforts focused on connecting with our communities in smarter, more strategic ways. With a growing digital presence, bilingual campaigns that reach patients where they are, and new tools like enhanced text messaging, we’re not just promoting services—we’re making healthcare more accessible and responsive for the people who need it most.
WEBSITE
Our website noahhelps.org receives about 360,000 visitors per year and is entirely managed by NOAH’s marketing team. The page is regularly updated and refreshed with new content including provider photos and information, blog articles, and recipes as well as new integrations like online scheduling through MyChart and Google ratings by provider. The home page was also recently updated to better reflect our current branding.
Traffic (Jan-March 2025)
- 82,450 sessions / up +7.3% to last year
- 2:39 visit duration / up +5.7% to last year
- 50,137 new users /61% of total traffic / up +1.8% to last year
Acquisition (Jan-March 2025)
- 51% search (selected NOAH from browser search results)
- 40% direct (typed in noahhelps.org, clicked on an ad or email)
- 6% referral (link from a partner website)
- 2.5% other
- .5% social (clicked from a social post)
Requests for Appointment (Jan-March 2025)
- 3,349 total appointment requests / up +25% to last year
- 2,019 new patient requests / up +12% to last year
- 1,328 new AHCCCS patients / up +36% to last year
- 1,927 medical appointment requests / up +41.4% to last year
Top 5 Pages by # of Views excluding home page (Jan-March 2025)
- Request for appointment 8,920 / 8% of total
- MyChart Patient Portal 8,363 / 7.5% of total
- NOAH Care Team 6,891 / 6% of total
- Telehealth 6,085 / 5.5% of total
PAID ADVERTISING
Highly Targeted Placement (must meet all conditions)
- Patient Service Area zip codes for each health center
- Likely to use AHCCCS or Medicare
- Household income under $75,000
- English and Spanish
Internet Display (Jan-March 2025)
- 3.1 million views
- 684 clicks
Streaming Television (Jan-March 2025)
- 280,000 views
Google Ads
- Paid bids on relevant keywords to improve ranking of NOAH in a Google search
Google Ad Grants
- Application pending for up to $10,000 per month in Google Ads.
NOAH News
- 2x/month
- 56,000 patients and subscribers
- Six emails sent Jan-March 2025 reaching more than 300,000 inboxes
- Average open rate of 26.92% and click rate of .47%. Both metrics are close to, but slightly below the industry average likely due to the wide range of patients we serve.
Targeted Emails
- Nine emails were sent in Jan-March 2025 reaching more than 22,000 inboxes
- Medicaid patients for nutrition services
- Dental patients who were overdue for exams
- Food insecure patients for free food
- Medicare patients for annual wellness exams
- Surveys related to pharmacy and MyChart
- Average open rate of 37% and click rate of 1.74%
Text Messaging (separate platform from automated appointment reminders)
- New text messaging platform for 2025
- Sent messages to 2,100 patients in Q1 2025
- Free food notification to food insecure patients
- Priority scheduling notification to counseling and psychiatry patients who are not currently seeing a NOAH provider for primary care.
Social Media
- Facebook: 1,800 followers
- Instagram: 1,200 followers
- LinkedIn: 1,963 followers
ADDITIONAL OUTREACH
Communication (Jan-March 2025)
- The More You NOAH quarterly newsletter sent to Friends of NOAH donors and volunteers.
- 2025 Donor Guide highlighting the impact of contributions and programs needing support in the coming year.
- Direct Mail postcard to past donors asking for support in 2025.
- Patient Point educational and advertising content displayed on television screens in lobbies, patient rooms, and break rooms. NOAH provided content includes service line information, provider spotlights, and event promotion.
Events and Campaigns (Jan-March 2025)
- NOAHfest Carnival and Health Fair – March 8, 2026
- $18,000 in cash and in-kind sponorships
- 400 event attendees
- Medicaid Town Hall with Senator’s Gallego and Kelly – March 17, 2025
- Play Therapy Room Ribbon Cutting for Community Partners (in progress) – April 29, 2025
- Medicaid Matters employee and patient campaigns to fight cuts to Medicaid proposed in the federal budget.
